What is happening in the commercial?
This commercial is the unforgettable memory told by a man about the time he and a super star spent together. A super star is surrounded by paparazzi in the middle of the street, and then she jumps up a taxi, where a man is already inside. They take the taxi to a building, where they can see the beauty of the city from the roof. The man asks the woman who she is. She answers that she is a dancer, and she loves to dance. They had a great night together. Then an old man, who seems to be the woman's manager, appears and warn the woman that she must be "there" tomorrow. The woman says back that she doesn't care about tomorrow. At the end, the woman shows up "there", which is a ceremony with lots of paparazzi again, but while walking on the red carpet, she turns back and look at the direction of the roof where she has a wonderful night with the man. The man says in his memory that he will never forget her smile, her kiss, and her perfume.
What is the product or service?
The product is Chanel N°5 Perfume.
Who is the target audience?
This commercial seems to target fashion ladies. Especially appeals to ladies who try to be elegant, and ultimate in femininity. The commercial sends out a message that woman can be unforgettable for a man not only by her personality, but also by the smell. So with the help of this classic perfume, woman can be even charming.
What emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor, etc.)
I think the emotion it use to persuade reader is admiration or envy because the whole commercial looks like a micro film with fantasy. Woman are usually moved by romantic plot, especially one that can never happen in real life. Though woman understand that fairy tale story can never happen on them, but some still can't help dreaming to be fabulous as the characters in the unreachable world, which is just like the world created in this commercial.
Does it do a good job in persuading the watcher to buy the product? Why or why not?
I don't think it can really persuade watchers to buy the product because this whole commercial is just like a movie. So I think what makes watcher curious about is what happen next, but not the product. But still people who already like the brand or who already have the habit to use perfume may be persuaded by the commercial, since it is really a beautiful commercial.
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